Branding

Does your business project the right image & attract the right type of clients?

Creating identities that tell your story, inspire your prospects and generate brand loyalty.

Branding is about creating a connection. It has two parts how you represent your company and how your audience perceive you emotionally. Working with existing brands or helping start-ups, we work with you to design everything the name to the visual identity and guidelines. A brand isn’t just about a logo. We take an identity and create visuals that showcase your products and services using the right messaging and materials.

A thoughtfully conceived brand identity will ‘fit’ – capturing the essence of who you are and leaving a lasting impression with your clients. As your business becomes familiar in your market, your identity will be remembered and you’ll find yourself able to proactively build on each piece of marketing, without having to start from the ground up each time.We’ll help you convey who you are at a glance, capture the attention of clients and raise your perceived value.

Naming and tagline

Be remembered with a name that conveys the essence of your brand. Finding the right company name and strapline is a vital decision for every business owner. These key components are powerful cornerstones of your brand identity. By understanding your brand characteristics, sector and competitors, together we’ll help come up with a name and strapline that represents your business perfectly – and you’ll be proud of.

Identity design

Visually communicate your values and credibility to attract ideal clients. Your identity is absolutely critical as clients evaluate your business and line you up against competitors. A strong and cohesive visual identity demonstrates that you’re professional, conveys credibility and provides great reassurance to prospective clients. Our identities evolve from thought-provoking concepts, designed to effectively reflect the brand’s qualities, into designs that inspire confidence and improve marketing effectiveness. We design the character and personality the brand should project with tone of voice and positioning of the brand in the marketplace.

“Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.” — Kate Kaplan

Design Guidelines and Systems

Visually communicate your values and credibility to attract ideal clients.Your identity is absolutely critical as clients evaluate your business and line you up against competitors. A strong and cohesive visual identity demonstrates that you’re professional, conveys credibility and provides great reassurance to prospective clients.Our identities evolve from thought-provoking concepts, designed to effectively reflect the brand’s qualities, into designs that inspire confidence and improve marketing effectiveness.Learn more about our identity design service.We’re confident of the image our business projects; it’s professional and appropriate.