No one knows your business than you do. Our immersive process allows us to develop bespoke strategy that will impact your entire brand at every touch point. Accurate classification of customers by industry, particularly in B2B, is key to marketing your business effectively. If you don’t know exactly who your ideal targets are and what they want, you’ll be shooting in the dark! A marketing strategy defines the parameters of marketing to provide focus for all marketing activities – what are you really selling, in which markets, when and where. We can help you define your ideal audiences and understand the commercial rationale behind what makes each audience ideal. We’ll consider the motivations of prospective clients – when do they recognise they want to engage and what makes them do so. And, by understanding all the parameters, we’ll understand your meaningful propositions and how your positioning can be defined and communicated.
• Audience Analysis
• Competitor Analysis
• NPD Propositions
• Engagement Triggers
Defining your products, services, potential markets and competitors will lead us towards marketing activities that will be the most successful for your business. We’ll take the time to understand the inner-workings of your business before making strategic recommendations that are relevant for both your business and your ideal audience.
Together, we’ll define your commercial objectives, develop a marketing strategy and build an actionable marketing plan – tailoring our approach to be relevant. And, with an understanding of why clients have engaged you in the past, we’ll be able to plan refine marketing activities – delivering appropriate marketing communications at the most opportune time.
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker