To improving the effectiveness of your marketing is often the quickest route to achieving commercial objectives. Creating an actionable plan of strategic marketing activities that reflect your brand, will win over new clients time-after-time. We can help you create a suitable approach for your business – defining a marketing strategy and building an actionable and measurable marketing communications plan.
Create an actionable plan of appropriate activities. A marketing plan is a working document that organises your marketing into an actionable and measurable schedule of activities – a living document that becomes increasingly relevant as we learn which activities perform most effectively for your business. We can help you create a pragmatic and actionable marketing plan that perfectly suits your business – filled with clever and thought provoking activities that will pique the interest of your prospective clients. And, by understanding your sales-lifecycle, we can also help align your marketing with operations – considering where you have capacity and tailoring marketing activities to reduce departmental downtime and make most effective use of resources.
“Marketing management is now tribal leadership.”— Seth Godin
We can help you create relevant content, design artwork, deliver one-off pieces or fully-integrated campaigns. Implementation often includes quick-win activities that deliver an instant impact, followed by regular ongoing activities that maintain marketing momentum and one-off campaigns that capitalise on specific opportunities.
It’s our view that regardless of the channel – digital or traditional – we’re simply communicating with an individual. We might adjust marketing messages for a shorter attention span or truncate messages due to a character limit, but every message should be on-brand – reflecting positioning, communicating purpose, aligned with culture, in keeping with personality…
Our integrated approach will ensure every piece of marketing builds on the last – layering detail and reinforcing your brand messaging to draw prospective clients ever-closer.
C1S is a professional design consultancy that assists businesses in achieving success in the digital age through the provision of distinctive and innovative services.
