Mosob Eritrean restaurant engaged creativeonestop to help stem their growth. Since then C1S has expanded and refocused this popular restaurant’s brand into a new 70 sit that has continued to exceed expectations. An ongoing marketing and branding relationship has driven the restaurant from strength to strength.
A recent marketing initiative resulted in a 100% return on investment.
Refreshing the brand and reengineering the menu to help with the next stage of their growth. Also develop solution to increase restaurant bookings at a short notice on nights when advance bookings are low.
First we improved the logo and also created a new tag line ‘the soul of Eritrean cuisine’ an authentic value offering that the restaurant draws its influence from. We also re-launched MOSOB members club with an expanded database, a temporary menu update followed by more a permanent menu reengineered and enticing new customers with a spotlight on the MOSOB’s great food photography.
To solve the problem of short term low table bookings, C1S developed a ‘ flash sale email newsletter’ template that is easily updated at minimal cost
The first flash sale newsletter offered a 15% discount on food for 24 hours to members.
We’ve done lot’s of work, let’s check some from here