The Challenge

The challenge was two-fold, to position the organisation in a way that would both attract the right clients but also appeal to the candidates they needed to get ‘on their books’. Working in a family office requires a very specific skill set and Agreus needed to be able to reassure clients that they absolutely understood what matters most.

Any materials created had to be of exceptional quality – looking expensive and bespoke – without costing a fortune.

The Solution

To start with C1S took Mosob Restaurant through a consultancy process to help them identify the crucial elements of their brand and understand how they were different from their competitors.

After defining the characteristics of the brand, we then helped Mosob Restaurant make some important changes, that would begin to elevate them in the eyes’ of both clients and potential candidates. Firstly we improved their Logo and created a new tagline, to give it more gravitas. We then created a high engineered menu that took them to a whole new level …

The menu cover was printed on quality heavy weight paper, with quality images to support the whole theme. It reinforced Mosob Restaurants position as leaders in their sector, within the London African restaurant scene.

Related Projects

We’ve done lot’s of work, let’s check some from here