As consultants, we can see the forest for the trees, objectively oversee a project, provide unbiased answers to sticky questions and have the patience to work problems through.
When you form a business it is essential to clearly understand how you will create and deliver value. We can help you create a strong model and a blue print that will assist you to navigate your way with some pre defined purpose and plan.Once the business is setup it is essential to continue to review the systems in house to cater for the rapid changes in the market place.
A well crafted brand strategy looks more like a belief system than just a logo, so before developing the brand visually through brand identity design, interior design and marketing communications, we work strategically with clients to help them define the brand vision, architecture and personality of the brand including the tone-of-voice.
Through this strategic process, we establish a clear definition of the brand; its story, personality and positioning, based on a thorough understanding of the market - both competitors and customers and the emotive triggers that drive their decisions and purchases.
Reach, engage and convert is the premise we work from when producing the marketing strategy. There are two aspects to marketing one is the is strategy and the other how to deliver to market. It is crucial that strategic marketing comes first because as it is where you decide what product and services to produce based on the customers' changing needs. We have the expertise to deliver on both aspects so as to communicate effectively.